“Contributing to the development of standards is regarded as one of the core commitments of our company, since it has a strong impact on our purpose. In the short run, it may be viewed as a voluntary initiative that creates costs but in the long-term perspective, there is a strong economic business case from their benefits. Being involved in standardization increases trust in our abilities, helps us build strong international relationships and develop the competence of the participating experts. Not to mention that it’s great fun!”