Standards help us live better: UNI’s new awareness campaign

Standards are everywhere in our lives, and they help us live better. To help say this, UNI, the Italian National Standardization Body, has received an exceptional  celebrity endorsement: Giovanni Storti (from the famous Italian comedy group Aldo, Giovanni and Giacomo), is the leading actor in UNI’s new awareness campaign on the role of standards in everyday life.

Yes, because standards are a familiar presence that literally come with us from when we get out of bed (the floor, the faucet, the toothpaste, the coffee pot…) until we go to bed!


In this fun and ironic spot lasting just over 1 minute, we follow Giovanni as he goes about his day, to discover how standards concretely ensure quality, safety and well-being to our life.


UNI, together with the entire standardisation system (including European and international), has been committed for more than 100 years to developing standards that help us live every day in a safer, more sustainable, more beautiful world. In short: in a well-made world.


Now, they want to tell everybody.


Watch the full video here


Giovanni COLLOT


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