The Croatian Standards Institute (HZN) launched a LinkedIn awareness campaign entitled "Standards Behind Everyday Things" to demonstrate how standards contribute to people's daily lives in simple, practical and engaging ways.
The campaign is built around a simple question: "Did you know there is a Croatian Standard behind this product?"
Each post features a familiar everyday product, such as sunscreen, sunglasses, swimwear, inflatable water toys, air conditioners or electric fans, and explains how the corresponding Croatian Standard (adopted from European and International Standards) contributes to its safety, quality and performance.
The objective is to raise public awareness that standards are not abstract technical documents but practical tools that help make everyday products safer, more reliable and of higher quality.
Through this series, HZN aims to bring standardization closer to citizens, businesses and young people by showing that standards quietly support our daily lives, even when we do not notice them.
The initiative also supports the broader European objective of increasing public awareness of the value of standardization and demonstrating how standards contribute to safety, innovation, sustainability and consumer confidence.
