Between 17 and 21 November 2025, ASRO took part in Meeting Standards, a European awareness campaign organized by Small Business Standards (SBS) to highlight the role of standards in supporting the development and long-term success of small and medium-sized enterprises across Europe.
Throughout the week, ASRO published six short videos showcasing how standardization and ASRO services can support Romanian SMEs. The clips focused on the benefits of using standards as practical tools for innovation, competitiveness, market access, and sustainable growth.
By joining the SBS campaign, ASRO helped bring standardization closer to businesses, encouraging SME owners and managers to see standards not as a formality, but as a strategic investment in quality, safety, and long-term resilience.
