Provide information via business associations and other channels 

Measure category: Raise awareness

It is important to know which channels SMEs are using to find relevant information (business or trade associations, professional organisations, foreign investment and trade development agencies, specialist media, etc.).

Many SMEs rely on business associations to provide them with relevant information.

An effective solution is to provide these organisations with information, so they can inform SMEs about the relevance of standards and standardization.


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