Invite SMEs to share their experiences of standardization 

Measure category: Promote participation

Promote participation

SMEs and other organisations that have benefited from the use of standards and/or have successfully participated in standardization activities should be invited to share their experiences. This could be done, for example, by providing testimonials in the form of videos that could be published online and quoted in relevant publications and marketing materials.

Such testimonials would be a valuable means of providing information to other SMEs and potential users of standards, as well as explaining the benefits and added value of using standards and/or taking part in standardization activities. Communication based on personal experiences and concrete examples is an effective way to raise levels of awareness and interest among SMEs and other potential users with regard to standards and standardization.

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