Nothing is more interesting for a target group than a potential solution to a particular challenge or problem. The general concept may well be broadly the same (i.e. standardization facilitates compatibility and interoperability, provides a means to research dissemination and fosters market uptake of the research results). However, the way to present it may differ significantly for each target group.
Therefore make sure that you:
- have a good knowledge of the benefits that standardization offers to research
- identify the priorities or interests of every target group and focus primarily on the related advantages you can offer them
- address researchers in the language of research, which is different from that of standardizers.
All of this will allow you to make standardization attractive to researchers and to answer specific needs.