'SMEs and Standardization' - PowerPoint presentations now available 

The European Conference 'SMEs & Standardization' took place on 28 May 2013 in Brussels. Approximately 200 persons participated in the event, which marked the conclusion of the SMEST 2 Project, supported by the European Commission and EFTA.

Watch the recoding of the webstream (available from 30 May until 29 June)

Access the PowerPoint presentations by clicking on the title of a respective presentation/ name of a respective speaker in the conference programme below.




 Opening of the registrations - Welcome coffee & refreshments

09:30  OPENING SESSION (Conference facilitator: Peter Woodward)    

Welcome and Introduction   
Dirk WEILER, Chairman, CEN-CENELEC-ETSI Joint Presidents' Group, and Chairman of the ETSI General Assembly 

Supporting Europe's SMEs with standardization - the new legal environment
Daniel CALLEJA CRESPO, Director General, DG Enterprise and Industry, European Commission and Special Envoy for SMEs  

Standardization and SMEs - delivering a roadmap for the future
Action on the 58 solutions for standards bodies and trade associations
Mike LOW, former CEN Vice-President Policy and CEN-CENELEC SME-WG Chairman

Panel discussion: Effective collaboration in support of SMEs

  • Sandro BONOMI, President of Orgalime, President of Federation of Italian Association of Mechanical and Engineering Industries (ANIMA)
  • Mike LOW, former CEN Vice-President and CEN-CENELEC SME-WG Chairman 
  • Keith DICKERSON, ETSI Board Member, Director of Climate Associates  
  • David CARO, President, European Small Business Alliance (ESBA)

SMEST2 Project - policy into action
Connecting National Standards Bodies, Trade Associations and SMEs
Tanja VAN TOOREN, SMEST2 project leader, Nederlands Normalisatie-instituut (NEN)

11:15  Refreshments



Session A - Raising awareness
Communication and education about standards

Session B - Influencing standards
Commenting and providing feedback

Raising awareness about standardization is the first and most important step in the process of helping individuals, companies and organisations to become familiar with the world of standards.
This process should start in the academic environment - standardization and standards can be introduced via education modules and lectures to students at universities and other educational institutions.

This provides an opportunity to raise awareness of standardization among the next generation of professionals.   Standards organisations also need to work to increase awareness of the benefits of standards and of involvement in standards work, and help train experts participating in standards activities.

From use to active involvement: even if SMEs are aware of standards in general, they may not realise that they can influence the development of specific standards. This session will address questions such as:

  • how do we encourage SME participation in consultations on new work item proposals or draft Mandates? 
  • how can trade associations and NSBs co-operate to help SMEs trace work in progress? 
  • how to encourage SME feedback on existing standards? 
  • how to comment on drafts in progress?


Michael Angelo JOHANSEN, Head of Studies, Copenhagen School of Design and Technology
Laurent OBERLE,  President, Acanor - the French association of standards users, and Chairman of the CEN-CENELEC-ETSI Joint WG on Education about Standardization
, Education Sector Representative, British Standards Institution (BSI)

Tore N. THOMASSEN, Deputy Director, Ministry of Trade and Industry, Norway


Rik ZWAMA, Managing Director, Institute 4 Safety
Karl GRÜN, Director Development, Austrian Standards Institute (ASI)
Wolfgang HOFHEINZ, President, Deutsche Kommission Elektrotechnik Elektronik Informationstechnik im DIN und VDE -DKE


Gerhard STEIGER, Head of Standardization Department, Verband Deutscher Maschinen- und Anlagenbau (VDMA) 

13:00 Lunch
14:00 Keynote plenary presentation
Gianosvaldo FADIN, Technical Advisor, Federazione ANIE - Confidustria  

Session C - Using standards
Providing information to SMEs on finding relevant standards and making use of them

Session D - Getting involved
Facilitating SME involvement and participation in standardization activities 

Once SMEs are aware of standards, they may experience difficulty in identifying which standards are relevant to the products and services they are providing, where to find these standards and how to understand and use them.

The discussion in this session will include topics such as:

  • ways to make it easier to understand and trace standards;
  • what is the role of European Trade Associations/ Organisations/Federations?
  • what support is available from National Standards Organisations? 
  • guidance on offer on how to look for a standard;
  • guidance to make the most appropriate buying decisions. 

By participating in the standardization process, SMEs can ensure that new or revised standards address their current and future needs. They may also benefit from having access to knowledge about the latest developments and innovations – for example with regard to new technologies. 

This session will address a number of questions: 

  • how can Trade Associations and National Standards Organisation/European Standards Organisations facilitate the involvement of SMEs in standards development?
  • what training can be offered?
  • what is the role of national mirror committees?
  • how is the ETSI mentoring scheme set up?
  • what is the role of mandated trade association representatives and consultants on behalf of SMEs?
  • how do we make sure standards reflect SME needs and interests?


Haraldur BJARNASON, CEO, Auðkenni
Diarmuid CAHALANE, Co-Founder, Open Innovation Partners
Antti KARPPINEN, Technical Director, Finnish Standards Association (SFS)

Oscar QUEROL, Technical Director, Asociación de Fabricantes de Material Eléctrico (AFME)


Karlhanns GINDELE, Director Innovation, Deutsches Institut für Normung (DIN)
Barbara SORGATO, Secretary General, European Consortium of Anchors Producers (ECAP)
Ultan Mulligan, ETSI 

Elizabeth FOX, Executive Director, National Childrenswear Association of Great Britain and Ireland

15:40 Refreshments



Panel discussion: Ensuring the standardization community is SME 'fit for purpose'

  • Joanna DRAKE, Director, SMEs and Entrepreneurship Directorate,
    • DG Enterprise and Industry, European Commission 
  • Elena SANTIAGO CID, Director General, CEN and CENELEC
  • Annette DRAGSDAHL, Senior Adviser, Confederation of Danish Industries (DI), Denmark

SMEs and Standardization - at the heart of European economic renewal
John PERRY TD, Minister of State for Small Business, Ireland

Closing remarks
Dirk WEILER, Chairman CEN-CENELEC-ETSI Joint Presidents' Group, and Chairman of the ETSI General Assembly


Closing reception and networking